Attention Pizza Restaurants: It’s Time to Start Preparing Your Text Message Database for Super Bowl Sunday

Did you know that Super Bowl Sunday is the largest pizza selling day of the year?!

Also, did you know that one incredibly resourceful and affordable way to get people to order from your restaurant during this event is to implement a text message marketing campaign?

Well, for those of you who don’t know this already, millions of people in the United States are redeeming mobile coupons. Also, most of the younger generation has their phone on them 24/7, and it would be unwise to capitalize off of something that many people have right at their fingertips.

How Successful Is It?

Well, one of the pizza shop clients at 84444, “Main Line Pizza,” gave a testimonial both on how easy it was to set up a campaign, as well as how much of an ROI they received during Super Bowl weekend.

MainlinePizza

Co-owner of Main Line Pizza, Jennifer Saionz, indicated in a Video Testimonial for 84444 that both she and her husband realized that (especially through their 3 children who are constantly on their phones) text messaging would be a great way to promote their business. They also indicated that they had done other forms of advertising in the past, but none of them were as effective that they had hoped they would be.

How Did They (&You) Get Started With A Text Message Marketing Campaign?

Well, the first thing any business needs to do whether it is a restaurant or not, is to establish a database. The things that Main Line Pizza did in order to get users to opt in consisted of having stickers made for their pizza boxes as well as menus that advertised their “keyword” which was “MLPIZZA.” Additionally, those who first signed up were given an incentive in that they would automatically receive 10% off their purchase.  In the end, all of these things gave them a huge database to market to when Super Bowl Sunday finally rolled around. In fact, Super Bowl Sunday ended up being highly successful for Main Line Pizza as they saw an 11% response rate!

It’s Highly-Effective & Affordable!

As Bob Bentz, President of ATS Mobile and owner of the brand 84444 says, “If you’re a local mom and pop pizza shop, and you do not have a big budget for promotion, text is where you can get the most bang for your buck!”

To learn more about how to set up a text message marketing campaign by using 84444, or to see all the latest tips, tricks and trends in mobile marketing in general please check out their YouTube page, or check out ATS Mobile’s Mobile Marketing College.

 

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FREE Internet Magazine

One of the magazines that I look forward to receiving every week is Website Magazine.  It’s ironic that a magazine written about the internet is presented in the old-fashioned print format, but Website Magazine is.  And, it’s a nice change from reading everything online.

If you work in the internet business, or you just own a business that has a website, this is a FREE publication that you should subscribe to.

Click on the advertisement below to begin your subscription today.

 
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The History of the Text Message

text message history
The history of the text message in one easy infographic.

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Cutting the Cord

carrier market share in the USA 2014
What percentage does each carrier own in the USA mobile market?

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Let Text Message Marketing Advance Your Business!

In this day and age, marketing and promotions have entered a whole new level of production. Corporations and small businesses are pioneering new methods of marketing through the internet that are far beyond anything that was possible in the 20th century.

Text message marketing brings businesses right to people’s mobile phones. 84444 is no exception, whether it’s in Canada or America.   However, what’s most important is to make sure that the methods being used to perform text message marketing are legitimate and reliable.   What’s the point of spending money on advertising that lands the business sanctions and a bad reputation?

The Convenience of Mobile Promotions

Mobile device use including sharing through mobile applications and social media is a popular activity and a quickly expanding style of marketing. There are many ways that people can promote businesses through mobile devices, social media and internet marketing. Sometimes it’s as simple as sharing a status or photo through Facebook, and sometimes it’s as complex as the production of complete websites and blogs.

Using an opt-in based mobile marketing campaign is easy through 84444. After setting up your customized marketing plans, a business creates a text hotline that involves telling interested parties to text a “keyword” to 84444. The keyword is unique to each client.

Businesses are conveniently and easily giving their commerce a healthy boost by utilizing marketing through mobile devices and data. Innovative text message marketing platforms are quickly rising to notoriety as a way to boost business and campaigns. Interested businesses should start production as soon as possible; especially around holiday seasons or other times where there are promotions and sales to be running.

Using Landing Pages and More: Combining Internet With Mobile Services

The many facets of mobile marketing will boost any business. Mobile marketing campaigns allow for customized directions and selling points to attract consumers.   With mobile application development, companies can now create custom widgets, or what Google refers to as gadgets that give customers constant access and exposure to products and promotions. As this is done, the internet and mobile devices work together to perfect the marketing process.

Pair up your mobile marketing campaign with a landing page in order to quantify just how many people are clicking through your links on their phones. Then, you can install internet widgets into the landing page, which allow prospective clients to view multiple feeds of information from multiple different businesses and individuals with which you might be collaborating.   There is a convenient 84444 widget that can be used to register for text message marketing and services on any business’ website.

Through mobile microsite production with in-depth custom design and careful development of mobile applications, effective marketing is born. Mobile and social media ad targeting will enhance any businesses sphere of influence and bring them much needed revenue.

Don’t hesitate to call 84444 in the United States at 610.688.6000 or in Canada at 416-800-2490. Let us show you just how effective our mobile promotions management and execution is, and has been for over 25 years!

84444.comMobileStrategies2014

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Text Message Marketing in the US Virgin Islands

Text message marketing Virgin Islands
84444 text marketing works in the US Virgin Islands

 

A month or so ago, we got a call from a group that wanted to know if our 84444 text message marketing site worked in the US Virgin Islands.

I had always heard that our short code worked in the US Virgin Islands, but in the many years that we’ve operated 84444.com, I hadn’t had any direct experience attributable to the US Virgin Islands so, quite frankly, I didn’t know for sure.

Well, we are happy to report that the service works flawlessly in the paradise of the US Virgin Islands.  So much so, in fact, that the political customer that first signed up with us is using it more and more.  The great news is that the short code based text messages really stand out in the US Virgin Islands, because people simply don’t get as many messages there as they do elsewhere.

84444 has long stated that one of its “special sauce” is that it has the same short code 84444 in both the United States and Canada, thus making it easy for border and international advertisers to use our site and gain opt-ins on both sides of the border with no need to create costly advertisements for both countries.  Now, perhaps there’s a new special sauce that we discovered and its the US Virgin Islands!

You won’t believe how many employees have volunteered to visit to do additional testing.

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Text Message Marketing for Retail Stores

The Mobile Marketing Knowledge College

Scott Bronenberg Discusses Texting in the Retail Environment with Brad Bierman of 84444.com

Scott Bronenberg is one of the most knowledgeable businesspersons in the country when it comes to text message and mobile marketing for retail stores.  Retail has been one of Bronenberg’s areas of specialization for the company and in this video he gives some of his best advice to retailers wanting to sell more through the use of SMS marketing in the United States.

Special areas of emphasis include:

  • How texting fits into an overall mobile marketing strategy.
  • Incentives to obtain an opt-in from retail customers.
  • How retailers can get started in SMS marketing.
  • Legal items that retailers should understand before doing text marketing.
  • How text messaging can be used to increase holiday retail sales.
  • Ways to combine the use of video with text marketing.
  • Gaining the best ROI for retailers using SMS.

 

 

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84444.com site

How to Market Your Business by Text Message

The Mobile Marketing Knowledge College

Bob Bentz of 84444.com Discusses Text Message Marketing with Brad Bierman

Bob Bentz is a veteran in the text message marketing industry and in this video, part of the Mobile Marketing Knowledge College, Bentz gives advice on how to use SMS marketing as part of your business marketing plan.

Bentz gives tips on:

  • developing a mobile strategy
  • best ways to increase opt-ins
  • whether mobile coupons still work well
  • how texting also works for B to B
  • the best times to send broadcast text message marketing
  • what the future holds for text message marketing

Hear Bob’s tip on the single most important thing to do when introducing a new mobile marketing campaign and learn why he believes text message marketing is the single best ROI that any advertiser can do for his or her business.

 

 

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Text Message Scavenger Hunts

Text message marketing from 84444 is more than just interactive and broadcast text messaging for businesses.  It also can be used for some pretty cool promotions for jewelers, auto dealers, or even as orientation at colleges.

Every year, our technology goes to Chicago for the annual Razny Ring Race and 2014′s version of the event was one of the best ever.

 

What a great promotion.  Thanks again Razny!

Want to watch the 2013 Razny Ring Race, click here:

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Couple Uses Text Message Marketing Plan To Share Important Information With Their Guests

In July 2014, Chris Althoff married the love of his life in Maui. He and his partner knew that they wanted to have a hashtag on Instagram for their wedding, but they also wanted something more engaging and that was able to keep people informed.

“Texting was an easy way to organize people who were scattered about the island,” Althoff said. “We had quick instructions on when to gather up, where shuttles were going, and we were able to keep everyone easily assembled.”

Althoff set it up so he was able to send reminders to his guests about where to go, what time they should be at specific locations, and they also suggested some hot spots around the area. To prep for the text message marketing campaign, Althoff and his partner also researched some nice places their guests could see while in Maui.  “Each morning, we would greet everyone with an ‘Aloha. Hope you have an awesome morning,’ here’s a couple of things to do,” Althoff said.

Their plans to incorporate text message marketing into their wedding was a last minute idea.

“I Googled ‘quick and easy text blast’ and Bob Bentz’s [text message service] was one of the first ones that popped up,” Althoff said. “I’d send out a couple of texts without having to invest lots of money.”

Althoff would recommend 84444’s text message marketing plan to anyone planning a destination wedding. 

Chris

Evidently, Althoff and his fiancé received so many compliments about how great it was and how it truly was a simple, fun, and effective way to get people together.

“It’s not too complicated and was really, really useful,” Althoff said.  “It was an awesome way to get people together and stay connected.”

Text message marketing is the perfect tool to have for those wanting to stay organized, have their guests in the loop, have their guests reminded about where they should going and the things they can do.

Cute

Plus, when you aren’t necessarily familiar with where you’re headed to (such as a destination wedding in Maui) staying in touch via text message will make it less stressful! Therefore, couples won’t have to panic when their guests aren’t sure of where to go or what to do!

So, that’s why Althoff and his partner used 84444.

84444 supplied them with a way to keep guests and family happy by sending dates, times and quick instructions via a mobile device. Also, it’s a clever way to use technology!

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