With the help of the Competition Bureau and the Office of the Privacy Commission, CASL will enable this Taskforce on Spam to use economic sanctions against advertising agencies which use spam, fraud, spyware, or even malware tools for the purpose of finding out more information on consumers without their consent.
The penalty for an individual advertiser who violates CASL per penalty $1,000,000 while the penalty for an organization is $10,000,000 per penalty.
CASL is the product of a mulit-year Taskforce by industry professionals, law enforcement, and other entities created in 2004 responsible for studying spam and malware in online advertising.
This new legislation was officially materialized through the organization of 25 recommendations in a 2005 report from the Taskforce on ways to reduce ad-related spam.
Starting on July 1st, all SMS texts must have:
1. the sender’s name along with the name of other parties if sent upon another’s behalf.
2. the sender’s mailing address
3. Other relevant contact information (including URL and/or contact number)
4. A clearly visible “Unsubscribe” button.
Requests for consent must also have such information included for consumers, as well as a specifications about the function of the product discussed in detail in the CEM.
For more details on how to ensure that your text message marketing efforts to consumers are within the legal specifications of CASL, contact us today.