Did you know that Super Bowl Sunday is the largest pizza selling day of the year?!
Also, did you know that one incredibly resourceful and affordable way to get people to order from your restaurant during this event is to implement a text message marketing campaign?
Well, for those of you who don’t know this already, millions of people in the United States are redeeming mobile coupons. Also, most of the younger generation has their phone on them 24/7, and it would be unwise to capitalize off of something that many people have right at their fingertips.
How Successful Is It?
Well, one of the pizza shop clients at 84444, “Main Line Pizza,” gave a testimonial both on how easy it was to set up a campaign, as well as how much of an ROI they received during Super Bowl weekend.
Co-owner of Main Line Pizza, Jennifer Saionz, indicated in a Video Testimonial for 84444 that both she and her husband realized that (especially through their 3 children who are constantly on their phones) text messaging would be a great way to promote their business. They also indicated that they had done other forms of advertising in the past, but none of them were as effective that they had hoped they would be.
How Did They (&You) Get Started With A Text Message Marketing Campaign?
Well, the first thing any business needs to do whether it is a restaurant or not, is to establish a database. The things that Main Line Pizza did in order to get users to opt in consisted of having stickers made for their pizza boxes as well as menus that advertised their “keyword” which was “MLPIZZA.” Additionally, those who first signed up were given an incentive in that they would automatically receive 10% off their purchase. In the end, all of these things gave them a huge database to market to when Super Bowl Sunday finally rolled around. In fact, Super Bowl Sunday ended up being highly successful for Main Line Pizza as they saw an 11% response rate!
It’s Highly-Effective & Affordable!
As Bob Bentz, President of ATS Mobile and owner of the brand 84444 says, “If you’re a local mom and pop pizza shop, and you do not have a big budget for promotion, text is where you can get the most bang for your buck!”
To learn more about how to set up a text message marketing campaign by using 84444, or to see all the latest tips, tricks and trends in mobile marketing in general please check out their YouTube page, or check out ATS Mobile’s Mobile Marketing College.