Expert Text Message Marketing Tips


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How To Get More Opt-In Customers to Your Text Messaging Program

One Study Says Mobile Coupons Will Help the Most

No matter what you do, not everybody will subscribe to your brand’s text message marketing program.  But, the good news is that half of your customers will.  The top reason that they will subscribe: mobile coupons (at least according to this study).

Mobile coupons drive text messaging.
OPT-INS: To get more, offer a mobile coupon.

While mobile coupons are certainly an important part of gaining new opt-ins, they don’t work as well in all markets.  At 84444, for example, we’ve seen that pizza restaurants in wealthy areas haven’t really had much success with mobile coupons.  What has worked in wealthy areas, however, has been more new product introductions.  (See mobile coupon use by age here.)

Sweepstakes are also a great way to build your opt-ins for your text message marketing program.  In fact, our own internal study at 84444 showed just how important sweepstakes can be.  Towards the end of this video, see the stats on the percentage of programs on 84444 that over-achieve in terms of response rates and you’ll just how important contests can be.

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Why Not Host A Mobile Scavenger Hunt?

Scavenger hunts are always a fun way to get others involved in a group activity. You can provide clues and hide items for people to locate. If you think that’s fun, why not make it better by creating your own scavenger hunt using your mobile device?

Most of us constantly use our cell phones to text or browse the web. Text messaging is an instant way to communicate with someone else.– a text message marketing company that helps promote businesses by sending coupons, sweepstakes, deals or specials via text– suggests setting up a mobile scavenger hunt. Why not create a series of trivia questions and host a treasure text event? It’s an exciting way to get people involved in a group activity. No matter what, you must provide your phone number in order to participate. We all use our phone, so why not utilize it as a way to win a prize?


For example, Jewelers are now sponsoring mobile scavenger hunts that give participants a chance to win a beautiful ring. Often times, the man who wins the ring will get down on one knee and propose to his girlfriend. Therefore, 84444 considers it a win-win situation. Participants are given clues via text and must go to the designated location provided. This will allow participants to bond and work together using their mobile device. It’s entertaining and gives you the chance to win a prize and on the other side gets more people to opt in to the service for the business, which can later send future communication that will lead to future business!

Another avenue to use text message marketing is for when universities hold orientations, they can set-up a mobile scavenger hunt in order to get students acquainted with one another. This would be the perfect way for students to get to know each other by working as a team. Take scavenger hunts to a whole new level by utilizing your cell phone and at the same time universities can send future mass text messages to its students when needed.

If you’re in search of a creative way to obtain possible clients and hold a mobile scavenger hunt, 84444 can assist you with this event!  To find out more about their mobile scavenger hunt, check out

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Miss Virginia Results

Caitlin Uze has been crowned Miss Virginia.

The 22-year-old James Madison University graduate from Arlington won after being the second runner-up in 2009. She competed as Miss Greater Richmond.

Uze earns a $16,500 scholarship for the achievement as well as a $500 scholarship for capturing the swimsuit competition.

Advanced Telecom Services and provided text message voting for the audience and for the viewers watching on 9 television stations in Virginia.  The interactive television product allowed viewers to text VA plus the number of one of the 11 semi-finalists to 21001 to vote for their favorite contestant.  Premium text message voting cost .99 per vote.

The winner of the text message voting was Rosemary Willis.  Ironically, Willis, although the people’s choice via text message voting, was not selected by the judges as one of the 5 young women to make it to the finals.  Willis won a $500 scholarship for winning the text message voting.

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What City Has the Most Smartphone Users?

With the national average for smartphone penetration now at 72%, it is interesting to look and see what cities in the United States have the greatest percentage of users that own smartphones.

Of course, if you are looking for a way to reach smartphone owners, you also have the option to do push messages via apps.

Take a look.  Where does your city rank?

smartphone ownership by city
ORLANDO: No Mikey Mouse city when it comes to smartphone penetration
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Text Message Marketing radio stations

Software Update: Reply Messages

We are constantly trying to improve the performance of our 84444 text message marketing sites and most of the suggestions that we get are actually from our long time customers who know the system best.

The great thing about a shared short code is that it costs a lot less than if you had to have your own short code given that the fees for a vanity short code such as 84444 are $1000 per month to Neustar alone!

But, there are negatives to a shared short code as well.  Take, for instance, that you need to use a keyword to start any message.  That’s the only way that we used to know whose account to assign a reply message to.  If you had the keyword, we knew to assign the message to your account.  So, if you were a radio station listener, for example, and wanted to text in a song request, you would put the call letters of the radio station at the beginning of the message, then a space, and then the message that you wanted to send to the radio station.

No more.   We now have a feature added to the 84444 sites whereby when a reply message comes in, we assign it to the last account that had correspondence from that mobile number.  Now, it’s not a perfect system, but it’s pretty darn close.  In the unlikely event that the consumer had opted-in to two or more different services using the same short code 84444, we would be assigning the message to the last customer that interacted with that mobile number.

You’ll find these messages in your inbox of your account.

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Why CMOs Should Utilize SMS Marketing

A change is taking place among CMOs across the country.

No longer are they relying on traditional media sources like radio, television, and print materials.

CMOs nationwide are now turning to digital tools.

What are the popular digital tools?

So far, CMOs rely on social advertising, online video, social media, retargeting, and SEO marketing.

CMO Marketers

However, CMOs need to also use SMS marketing to promote their business.


Well, here are three reasons why text message marketing is critical for the marketing strategy of a business.

  1. 97 percent of ALL text messages are opened 15 minutes upon their receipt (Nielsen Mobile, 2012).
  2. Within an hour, 84 percent of all people will respond to a text message (Nielsen Mobile, 2013).
  3. 50 percent of people who made a purchase from a retailer did so because of a text message from the company (Mobile Marketer, 2013).

Don’t miss out on the opportunities text message marketing can offer for your business. Start your trial today by logging onto our website.

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How Businesses Can Benefit From Mobile Marketing

If you’re in the spa industry, you know how dull it can be at times when customers don’t come in or simply don’t show up. You’re sitting and waiting to book appointments for people. Can you say boring? But, what happens if you don’t get much traffic at your spa? Well, there’s a way to gain more patrons! Text message marketing will help bring in customers by sending coupons, specials and beauty tips directly to their phone.

How convenient is it that you can send reminders to customers about their appointment? It’s a win-win for you because you won’t be bored or lose money! Sending mobile coupons and style tips get customers engaged and want to come to your spa.

Since we’re all so tech savvy, why not use it to our advantage and start texting local deals and specials? Spas aren’t the only ones who should jump on this bandwagon. Restaurants and apartments should do the same.

Residents need to know when repairs are taking place, correct? Well, with text message marketing, they’ll receive the latest updates about their apartment. This will make your job so much easier because this way you won’t have to deal with angry tenants. This tool can also be used in an emergency because it opens a line of communication.

People are always using their phones to browse websites, search for directions, download applications and listen to music. When we pull up a website, we’d prefer it be accessible and not difficult to read.

When a website is clear and concise, this allows customers to easily locate the phone number to either make a reservation or call for pickup. We’re always using Google maps to find places, so we need to be able to locate the destination.

You can grow your company just one text message! It can’t get any better than that. is a mobile marketing company that creates sweepstakes, coupons, campaigns and sms marketing and will help grow your business. They can assist you with reaching more customers and establishing a relationship with them. It’s a smart and easy tool to have because well, who doesn’t like to text?

Feel free to browse the site for more information about their text message marketing program and how you can get your business involved.

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Canada to implement anti-spam laws in July

The Canadian Radio and Television Commission has implemented a new series of laws to combat spam-based ad campaigns in commercial electronic messages through Canada’s Anti-Spam Legislation.

With the help of the Competition Bureau and the Office of the Privacy Commission, CASL will enable this Taskforce on Spam to use economic sanctions against advertising agencies which use spam, fraud, spyware, or even malware tools for the purpose of finding out more information on consumers without their consent.

The penalty for an individual advertiser who violates CASL per penalty $1,000,000 while the penalty for an organization is $10,000,000 per penalty.

CASL is the product of a mulit-year Taskforce by industry professionals, law enforcement, and other entities created in 2004 responsible for studying spam and malware in online advertising.

This new legislation was officially materialized through the organization of 25 recommendations in a 2005 report from the Taskforce on ways to reduce ad-related spam.

Starting on July 1st, all SMS texts must have:

1. the sender’s name along with the name of other parties if sent upon another’s behalf.

2. the sender’s mailing address

3. Other relevant contact information (including URL and/or contact number)

4. A clearly visible “Unsubscribe” button.

 text message picture

Requests for consent must also have such information included for consumers, as well as a specifications about the function of the product discussed in detail in the CEM.

text message consent

For more details on how to ensure that your text message marketing efforts to consumers are within the legal specifications of CASL, contact us today.

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Customer Service Goes SMS

At a time when text-message is as natural as eating for many people, small businesses need to integrating SMS marketing into their customer service efforts.

According to Demandforce:

  1. 91 percent of cell phone owners keep their devices within three feet of them.
  2. 2 out of 3 people suffer from the fear of being without their phone, or “nomophobia”.
  3. Most cell phone owns open their text messages within 4 minutes of receiving them.

With SMS marketing, small businesses can use the following strategies to reach more customers via mobile.  Get started today with text message marketing through 84444.

Customer Service for Text Messaging

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