Archive for August, 2010

Parents with children in the household are the best target markets for mobile coupons, according to a new study by Harris Interactive.

Moms love mobile coupons.

Mobile phone owners with children under the age of 6 were the most receptive with 35% being at least somewhat interested in receiving opt-in text alerts about new products, sales, or promotions.  Those with children age 6-17 had a 32% chance of desiring opt-in messages from text message promotions.  Of those without children, only 25% showed such interest.

When it comes to mobile coupons, adults with young children showed double the interest of those with no children (36% versus 18%) in having signed up to receive mobile coupons.  Women show slightly more interest than men.