Archive for November, 2011

Looking for the best text message marketing company?  Look no further than us here at 84444.com.

There are a lot of options in the text message marketing world, but if you want a company that has 22 years experience in business, and not 2 years experience, then 84444.com might be your best choice.  If you want a group that has all ex-media salespersons to help maximize the effectiveness of your promotions, then 84444.com might be your best choice.  If you think that you might like to expand your product to Canada, then 84444.com offers you easy expansion through our Canada text message marketing site.

For the second consecutive year, 84444.com has been chosen by internet marketing company Olympic Internet to help choose its “Football’s Hottest Wives” for 2011. Voting for the popular Football’s Hottest Wives is done via text message voting using shared short code 84444.com.

Laurie Schaub, wife of Matt Schaub, returns in 2011 to defend her crown as “Football’s Hottest Wife” 2011. For five seasons, our brother publication Fantasy Baseball Dugout has provided us with Baseball’s Hottest Wives.

Football fans can vote for their hottest wives via internet vote or through text message voting provided by our friends at 84444.com.

Hot NFL Wives – 2011

Now, the moment that you’ve all been waiting for. The final nominations are in and we have our Sweet 16 for Football’s Hottest Wives 2011.

Laurie Schaub — Text HOTTEST 1 TO 84444

Alicia Jammer — Text HOTTEST 2 to 84444

See the complete list of the Sweet 16 finalists after the jump.

Read the rest of this entry »

Interest in text message marketing and text message advertising continues to increase.  One of my favorite tools to prove out such theories is Google Insights which measures trends in searches over time.

According to new third-quarter 2011 data from Nielsen, 43% of U.S. consumers now own smartphones — up 5 percentage points in the past six months. Within that 43%, according to Nielsen, Android has 43% of the market and the iPhone has 28%, i.e., “exactly where they were three months ago,” Fortune points out.

“In the rapidly growing U.S. smartphone market, Google’s Android and Apple’s iPhone seem to have reached a steady state,” Fortune writes. “What is changing is the rate at which different age groups are switching from dumb phones to smart ones.”

Young adults, in particular, are now more likely to own a smartphone. Indeed, 62% of U.S. consumers ages 25-34 who own any kind of mobile phone now own a smartphone, according to Nielsen. Among 18-24 and 35- to 44-year-olds, the smartphone penetration rate is about 54%. Meanwhile, about 40% of teens 12-17 years old, and 40% of 45- to 54-year-olds now report owning a smartphone. Also of note, the second fastest-growing smartphone penetration rate is those aged 55-64.

At 84444.com, the most popular interactive text message marketing programs that we do are overwhelmingly text message sweepstakes and mobile coupons.  Regardless of the business involved, these types of promotions always seem to get the best response rates.  Given the rough worldwide economy, it’s no surprise.

According to a new study from Juniper Research, the anticipated growth for mobile coupons is HUGE!  Extreme couponers will love the fact that the Juniper study shows the total redemption value of mobile coupons to exceed $43 billion globally by 2016.  This is an 8 times increase from the current levels of $5.4 billion for 2011.  Currently, 22% of Americans have downloaded a mobile coupon.

“The key finding of the study is how important mobile coupons are becoming as enablers of the mobile commerce market generally – part of most mobile wallet launches – and particularly how important they are for bricks-and-mortar retailers in regaining the initiative they lost to online retailers during the online revolution,” said David Snow, senior analyst at Juniper Research.

When you think about it, mobile coupons just make a lot of sense.  What better time to reach a consumer than when she is out and about, mobile phone in tow, and most ready to buy.  Mobile coupons are becoming increasingly important for brick-and-mortar retailers to drive traffic to their stores.

The Juniper study also emphasizes the importance of the opt-in to mobile coupon promotions.  The mobile coupon builds consumer loyalty as the user enters into the permission based exchange of information with the store or brand.