Archive for the ‘Mobile Coupons’ Category

8 times more of us will be using mobile coupons by 2016.

The redemption rate for mobile coupons will grow to 8% globally by 2016, according to a study by Juniper Research.

Currently, Europe and North America are trailing Asia in terms of mobile coupon redemption.  By 2016, the study projects that over 600 million people will use mobile coupons.

Mobile coupons play a vital role in bridging the gap between online stores and brick and mortar stores.  Mobile coupons will become an important part of a retail store’s ability to compete with the cheaper costs of online retailers.

Total mobile coupon redemption values for 2016 will be $43 billion globally.  Marketers will become better at targeting and mobile apps will be a major driver of mobile coupon delivery.

While I love that Pizza Express is using text message marketing, I don’t think it’s the best practice when using mobile coupons to actually require that the user go online to print them out.  In a way, that defeats some of the purpose of always having the mobile coupon on your person since your mobile device is always with you.  Hopefully, Pizza Express is allowing consumer to download the coupon and corresponding bar code and have it scanned from their phone.  Who needs paper anymore?

Watch this video to learn more about a successful case study for mobile marketing for pizza restaurants.

At 84444.com, the most popular interactive text message marketing programs that we do are overwhelmingly text message sweepstakes and mobile coupons.  Regardless of the business involved, these types of promotions always seem to get the best response rates.  Given the rough worldwide economy, it’s no surprise.

Mobile Coupons to reach $46B by 2016.

According to a new study from Juniper Research, the anticipated growth for mobile coupons is HUGE!  Extreme couponers will love the fact that the Juniper study shows the total redemption value of mobile coupons to exceed $43 billion globally by 2016.  This is an 8 times increase from the current levels of $5.4 billion for 2011.  Currently, 22% of Americans have downloaded a mobile coupon.

“The key finding of the study is how important mobile coupons are becoming as enablers of the mobile commerce market generally – part of most mobile wallet launches – and particularly how important they are for bricks-and-mortar retailers in regaining the initiative they lost to online retailers during the online revolution,” said David Snow, senior analyst at Juniper Research.

When you think about it, mobile coupons just make a lot of sense.  What better time to reach a consumer than when she is out and about, mobile phone in tow, and most ready to buy.  Mobile coupons are becoming increasingly important for brick-and-mortar retailers to drive traffic to their stores.

The Juniper study also emphasizes the importance of the opt-in to mobile coupon promotions.  The mobile coupon builds consumer loyalty as the user enters into the permission based exchange of information with the store or brand.

In a tough economy, coupons are becoming increasingly important in the United States.  In fact, it isn’t just the struggling middle and lower class that use them.  In fact, according to a study by RedPlum, 96% of those surveyed said they would still use coupons even if they won big in the lottery.

Mobile Coupons

Here are some interesting statistics from the RedPlum study.

• 56% of teens use coupons.  They use them most often for clothing (25%), entertainment (19%), and beauty care (18%).
• Grocery coupons are most popular with 92% of coupon users shopping with coupons at the grocery store.  45% use restaurant coupons and 38% use them for clothing purchases.  35% use coupons for beauty supplies.
• 76% indicate that newspapers are still the primary source for finding coupons.  59% find coupons in emails and 33% find coupons during internet searches.
• In 2011, 22% of Americans have downloaded a mobile coupon to a mobile device.  This is a whopping 107% increase over the 2010 study.

Mobile coupons are the most popular way to reach shoppers now-a-days and the results are paying off. Almost 70% of the people agreed and signed up for mobile grocery store coupons.

The usage growth of smartphone technology and the recession period have created the perfect storm for thrifty consumers: mobile coupons on the same devices they carry with them everywhere anyways!

When it comes to mobile coupons for grocery stores, its women who have shown the most interest. Presently, 93% of women aged in between 16-54 say that they look for bargains in the form of coupons. Men say they are also interested on coupons but more likely on mobile 1 oil and other automotive needs. Look for even more growth in mobile coupons as the retail companies are continuously trying to fulfill the ever-growing demand of the consumers!

79% of Smartphone users want mobile coupons.

The growing use of smartphone technology and the economic downturn have caused a boom for cost-conscious consumers to clip more coupons.  Only, now, they don’t need to clip them.  They are finding them on their mobile phones.

While smartphones are a great resource for distribution of mobile coupons, it is important for the savvy retailer to use text message coupons as well since the penetration of those who text is far greater than those who own smartphones.

A recent survey shows how smartphone users would like to receive mobile coupons:

• 79% download to mobile phone
• 73% as they pass by an item in a store

Conversely, only 48% have downloaded a coupon from their PC.

It’s not surprising.  Today’s young consumer is more likely to forget his or her wallet or purse than their cell phone.

(Source — Accenture)

Sell more pizza with text message marketing.

Pizza is big business and small pizza businesses are hoping to get a bigger slice of the pie with text message marketing.

There are nearly 65,000 pizzerias in the USA.  Of those, the top 50 chains make up 42% of the pizza stores and 48% of the overall industry sales.  That leaves a lot of room for small single shop pizzerias to make a significant impact on the industry.  Unlike other industries where the super-stores have taken over and made it difficult for entrepreneurs to compete, pizza shops are of a different flavor.

But, what is the secret sauce for increasing sales at pizza shops?

Certainly, the large chains have discovered that mobile marketing is one way to help sales mushroom.  Little Caesar’s, Papa John’s and Domino’s have used text message marketing to offer mobile coupons to drive pizza sales in this sluggish economy. Papa John’s went one step further and developed an iPhone app to entice its fans to order any item from its menu via the app.

And, Americans are eating it up.  $38 billion worth of pizza were sold in 2009–52% by small pizza restaurant providers.

Many of those pizzas are now being sold with the help of a special topping–text message marketing.  The US pizza industry spent $545 million on advertising last year and an increasing part of that advertising investment is going to text message marketing.

Savvy pizzeria owners like Main Line Pizza in Wayne, Pennsylvania are jumping on the mobile marketing bandwagon.  Main Line Pizza encourages its customers to text MLPIZZA to 84444 to get the special offer of the week.  Advertisements are on its pizza boxes, on the door to its restaurant, and even on the local Little League field outfield fence.

Main Line Pizza, like many other privately-owned pizza restaurants, maintains a database of its customers who have sent a text message to its short code offer.  Then, Main Line Pizza sends special offers via broadcast text message to its database.  Its a great way to keep Main Line front of mind and a great time to reach Wayne, Pennsylvania pizza fans when they are most likely to buy: just before lunch or dinner or during a big game like the upcoming Super Bowl.

Sounds like a winning game plan.

MMA releases Best Practices for Mobile Coupons

As 2010 comes to an end, it’s interesting that nobody is talking about when it will be “the year of mobile.”  That’s because the year of mobile has occurred.  It was 2010.

When you look at the projected growth of mobile marketing, the key application for that growth is mobile coupons.  It’s not surprising then that the Mobile Marketing Association has released a Best Practices and Guidelines for Mobile Couponing.

Just shy of 30% of mobile phone users are interested in receiving coupons on their mobile phone, according to a report from Synovate.  Mobile coupons can be delivered by SMS text message, MMS, mobile apps, a mobile web site, or through QR Codes.

It’s not so bad, only 10 pages.  If you are using mobile coupons, you should read this report and follow its guidelines.

Wayne, Pennsylvania Main Line Pizza now uses a QR Code to send its specials of the week to its customers.  Scan the QR Code below with your cell phone, get discounts via mobile coupons, and enjoy the best pizza in the Philadelphia western suburbs.

Mobile coupons have become a far more important way to reach retail shoppers than ever before and the results are starting to pay off.

According to Insight Express, 10% of all consumers admitted to having gone to a retail store due to receiving a mobile coupon.  Of young adults 18-34, 20% said they had gone to a retail store due to having received a mobile coupon or other mobile offer.

Here’s how consumers wish to receive your mobile coupons?

Send me coupons by text message!