Archive for the ‘Uncategorized’ Category

Local mobile ad revenue will reach over $3.1 billion by 2013. This is up from the $160 million in 2008. The largest part is mobile search, at $2.3 billion dwarfing SMS which had $100 million in 2008.*

Local ad revenue may hit a low of $135.8   billion in 2010 before climbing slightly in 2011. Advertising across newspapers, direct mail, tv, radio, yellow pages, outdoor, magazines and online is expected to fall to $144.4 billion by 2013, down from $155 billion last year.

Local mobile advertising will be the next hot trend, especially in terms of local search. Local mobile ad revenue will hit $3.1 billion in 2013, and mobile search will reach $2.3 billion.

*Source: Kelsey Group, a division of BIA

Econsultancy and SEO firm Guava did a study to see what marketers plan to do about mobile marketing spending.

Increase spending: 22%
Stay the same: 21%
Decrease spending: 4%
Don’t Know: 53%

(source-Econsultancy and Guava, “UK Search Engine Marketing Benchmark Report 2009″)

Percentage of people aware of Mobile Advertising.

(iPhone – non iPhone)
Any 59.3% – 38.2%
SMS 22.5% – 17.6%
Mobile Web 28.4% – 10.7%
Social Network 19.6% – 7.3%
MMS 17.1% – 7.1%
TV/Video 14.8% – 5.2%
Games 7.1% – 3.7%
Mobile Radio 9.3% – 3.6%

(source-Brightkite and GFK/NOP research)

Percentage of people who sent or received an SMS or text message.

Q1 2008 – 53.8%
Q2 2008 – 53.4%
Q3 2008 – 59.5%
Q4 2008 – 60.8%
Q1 2009 – 65.1%

(source-Brightkite and GFK/NOP Research)

(Iphone-Non Iphone)

SMS 81.1% – 65.7%
MMS 62.9% – 43.1%
Games 50.2% – 30.0%
Mobile Web 55.8% – 30.1%
Social network 33.0% – 10.3%
Mobile Video 27.2% – 8.1%
Mobile Radio 6.3% – 3.8%

(source-Brightkite and GFK/NOP research)

Percentage of US Marketers that used
SMS and Digital Coupons

2007        13.3%

2008        19.6%

2009           26%

(source-PROMO magazine, “2009 Promo Interactive Marketing Survey”)

Its safe to say teens and young adults love to text message.  An astounding 86% of cell phone users between the age of 14-25 participate in text messaging.  As a comparison, only 24% of cell phone users between the ages of 62 and 75 text message.  The numbers still aren’t out for what percentage of cell phone users listen to Frank Sinatra.

Millenials (14-25) 86%
Generation X (26-42) 75%
Boomers (43-61) 55%
Matures (62-75) 24%

TOTAL 65%

(source-Deloitte, “State of the Media Domocracy Third Edition”)

Cell phones these days vary enormously.  This depends on many factors including what carrier you have, and what you use a cell phone for. Is it your organizer/meeting planner/alarm clock or just a simple way to keep in touch with family and friends?

No matter what it’s main use, the vast majority are set up to send and receive text messages. The question remains however, how does one do this? Following are some general directions on the easy way to send a text message.

First of course, you want to make sure your phone is on. If it is a flip phone, you will have to open it. Most phones offer a messaging option on the main screen.

Select, “Messages” or “Messaging” from the main screen.

Then, choose, “Send a Message“.  At this point, the screen on the phone should be blank, with a blinking cursor. Some phones will automatically capitalize the first letter of a message. Many will not.

It is time to type your message. Using your numbered keypad, hit the number of the letter you’d like to type, several times until the letter you want appears. In other words, if you want to start with the letter “G” (Great News!) you would press the number “4″ once, then the number “7″ twice (for the “r) and so on and so forth.

When you are finished your message, hit “Enter” or “Done”. This varies phone to phone. You will then be prompted to enter the recipient’s cell number. Go ahead and enter the number, then hit “Send”.

You may get a message on your phone which reads, “Message Sent” or something to that effect, indicating your message is on it’s way.

Be sure to know how your cell plan is structured so that you are not surprised when your bill comes. Some carriers charge as much as $.20 to send and receive a text message!

According to AT&T, which is the exclusive provider of text messaging services for American Idol, Americans sent 178 million text messages over it’s network!  This number is the highest total for any season and is more than double the 78 million messages sent that it reported for last year.

AT&T also reports that over twice as many AT&T customers played the shows weekly “Idol Trivia” game via text this season compared to last season. The number of customers who opted in to receive voting number reminders was 70% higher than last season.

In a country where families of 10 or more routinely live under one roof, it is not hard to understand how text messaging has become the preferred method of communication in India.

Text messaging provides privacy from prying ears that in a crowded culture such as India’s is difficult to find.

India adds more cellphone connections than anyplace else, with 15.6 in March alone. And the cost of calling and texting is among the lowest in the world, with average bills of less than $5 per month.

India has more than 400 million cellphone users which represents approximately one third of the population. If present trends continue, in five years every Indian will have a cellphone.

The news media has used the popularity of text messaging in India to allow constant interactivity between citizens and the press. Continuous feedback between reporters and the public via text messages helps to air opinions as comments are displayed across the tv screen while reporters talk.