Since consumers are more likely to read text messages over e-mails, you can’t ignore this one-on-one marketing medium.  Text message marketing allows you to send the right text to the right people at the right time.  These interactive SMS campaigns convert prospects to customers, which translates into profits.

First, your clients must choose to opt-in (receive your text messages).  Whether it’s through a contest, mobile coupon, or voting poll, patrons can quickly type in the keyword and short code, and voila!  In seconds, your consumers have your personalized message right there in their hands.

This man reads every text sent to his phone

SMS promotions allow you to increase traffic to your company by providing consumers with text messages informing them of your discounts and/or specials.  Lucky for you, most Americans always have their cell phones nearby, even when they’re sleeping, so you are able to reach them no matter where they are.  Compared to other marketing strategies (radio, TV, or print ads), text message marketing will deliver a better return on your investment.  In addition, this easy to use program allows you to test out different messages daily to see what works best.  Selling a product or service to 18-29 year olds?  They’re the hardest to reach by e-mail, yet 95% of them are texting on their cell phones.

Think about it.  How often do you leave your cell phone behind?  Most likely, never.  Do you know anyone who doesn’t have a cell phone?  Some employees even have two – one for work and one for personal use.  As a result, there are currently more cell phones than people in the U.S.

As the growth of mobile continues to explode, so does your opportunity to reach this vast audience of consumers.  Convert them into your customers with text message marketing that targets only qualified prospects – those who have chosen to receive your message.  These savvy consumers are using mobile to shop, access mobile coupons, do price comparisons, book reservations, and more.  Smart shoppers require smarter marketing.  Text message marketing allows you to deliver information to patrons they way they want it – fast and easy.

A leader among text message marketing companies, Advanced Telecom Services is your one stop mobile shop delivering a program tailored to meet you and your consumers needs.  Try out our do-it-yourself text message marketing solution at www.84444.com or take advantage of our concierge service where we put our expertise to work for you.  Whether you want to implement an interactive text message campaign, mobile website, custom QR code, or mobile app, ATS has the experienced media professionals you need ready to get you started immediately.

(Sources: CTIA.org 2012; Pew Research 2011)

Aerie's Text Message Promotion

The text message sent to opted-in patrons read, “Whoa!  1,000,000 likes!  A million thanks isn’t enough… be our friend on Facebook and get free shipping on everything through 5/13!”  The message also included a link to aerie’s Facebook page.

This marketing tactic of combining mobile and social media allowed aerie to send out a time-specific deal to a targeted audience that increased the company’s social media presence while also encouraging more sales on their website and mobile site.

Tim Miller, expert in the mobile marketing industry explained that every company should pursue collecting SMS opt-ins.  These mobile opt-ins encourage sales during certain times of the year when your company may need a sales boost.   Having a list of interested consumers allows you to access them whenever you’d like.  “It is like having your own TV or radio station with all of your customers tuned in all the time,” Miller stated.

Interested in doing this type of campaign for your company?  Connect to 84444.com where a team of experienced professionals are ready to get started with your mobile marketing program!

Woman Receives Discount with Mobile Coupons

84444.com allows you to market your business through the use of a text message.  Patrons can opt to engage in mobile marketing and receive special offers by sending a keyword to a particular short code.  Imagine walking in to your favorite restaurant and seeing a sign that says, “Text PASTA to 84444 and receive 20% of any pasta entrée.”  Would you do it?  With text messages being so quick and easy to produce, most likely the answer is yes.

After the consumer chooses to receive your mobile coupon, their cell phone number is now stored on your mobile marketing list on 84444.com.  You can use these lists to send out a broadcast message to all or a select few of your customers promoting your drink specials, half-priced entrees, or reservation openings.

In addition, you can also choose when you would like the message to be sent.  Imagine sending a free drink during happy hour to your opt-in list.  The restaurant would immediately flood with thirsty customers.

Moreover, paper coupons are easy to forget.  Around 5 billion people own cell phones and most carry them with them at all times.  With a coupon stored on your mobile device, it is almost impossible to forget to use when out at dinner.

Case and point, 84444.com offers the marketing assistance your restaurant needs to reach your customer base and successfully promote your specials how you want and when you want.

• 2/3 of Asians owns smartphones
• 57% of Hispanics own smartphones
• 54% of Blacks owns smartphones
• 45% of Whites own smartphones

The Oshawa Generals MVP has a long and storied history including naming Bobby Orr as its MVP during its first two years of the MVP voting.  This year’s winner of the MVP award, as decided by the text message vote, was Kevin Bailie.

Here’s a closer look at the trophy which is housed at the Auto Workers Credit Union in Oshawa.

MVP trophy for the Oshawa Generals hockey team

Gloves on or off, Canadians are texting more and more.

A recent report released by the Candian Wireless and Telecommuications Association (CWTA) reported that Canadians sent 78 billion text messages in 2011.  This is up from 56.4 billion in 2010.  7 billion were sent in December, 2011.

Canadians are also catching on to MMS services.  There were 326 million MMS messages sent in 2011.

As for short code messages (84444 is our Canadian short code messaging service), there were 2.8 billion of them sent in 2011.  That figure accounts for 3 1/2% of all text messages sent in Canada.