Mobile Advertising to Reach $1 Billion in 2011

Mobile marketing has never been hotter than during 2010, but it won’t hit $1 billion in sales until next year.

So, if you think mobile has been hot in 2010, I’ll bet you can’t wait for 2011.

Mobile advertising spend is up $416 million in 2010 versus 2009–a whopping 79% gain.  Next year, a similar increase will bring the mobile advertising industry to in excess of $1.1 billion, according to a study by eMarketer (Sep 2010).

Text message advertising remains the top producer this year, estimated to be a $327 million industry.

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